Spain 2025

How a trip to Barcelona changed

EVERYTHING.

The fashion game in Barcelona wasn’t about hype—it was about intention, effortless, cultural, and rooted in identity. That trip gave me clarity. It was the moment I stopped second-guessing and started building BéLü BéLü with conviction.

The vibe, the pace, the way people live in their clothes—it all showed me that BéLü BéLü had the potential to move differently. That was the spark that made me go full throttle on taking the brand global. Not just a label, but a lifestyle. Not just clothes, but a culture.